What happens in the video
The I Feel Like Nicole trend is a cooler cam dance: a phone hides inside a store’s drinks cooler, and the dancer swings the glass door open, lip-syncs straight into the lens, dances in the aisle, grabs a can and struts off as the door swings shut.
Where it comes from
The trend is set to a pop song whose hook is the line “I feel like Nicole”. Everyone lip-syncs it into the camera, then dances a short set of hip pops, points and spins, and hiding the phone in a store cooler became the most copied version.
Why people post it
It turns an ordinary snack run into a main-character moment. It works on anyone, and it’s funniest on the friend who never dances.